The Ideal Client Avatar for the Solopreneur

The ideal client avatar exercise was originally developed for companies selling products or services. As an individual selling themselves, it can serve as a starting place to encourage thinking … but it breaks down quickly. Most people don’t like to see pictures of themselves or hear themselves because they don’t actually like themselves let alone love themselves.

I’m not a coach. Coaches try and bring out the best in you. I think it’s already there. I’m an artist, I see the beauty in you and help you display it to the people who will appreciate it.

Presentation Tips

  • Your job is to convey emotion during a presentation. Don’t read slides.
  • Slides that people read have five times better retention than slides read to them.
  • Create two decks/presentations.
    • One deck has plenty of text and is the one you send out after the presentation is over.
    • The live presentation has limited text and minimal points per slide.

More reading on the topic: Seth’s Blog: Really Bad Powerpoint

© 2018 Jeffrey Milton